Reporting
Reporting
Last 7 days. Each chart answers one question the team actually asks on Monday morning; no number here lives in a separate spreadsheet.
Sales by channel
Where are our sales coming from?
$214,000 in 7 days. Stores carry 61.5% of sales; online is 38.5%.
Store sales include pickup orders completed at the counter.
Returns
Do online orders come back more often than store sales?
Yes, about three times as often: 11.8% online against 4.1% in stores.
Fulfillment time
Are we shipping inside 24 hours?
Not on most days. Orders shipped inside 24 hours on 2 of 7 days; the median is 26 hours against a goal of under 24.
Over 24 hrsWithin 24 hrs
Average hours from order placed to label purchased, by day, last 7 days.
Sales by category
Which categories carry the week, and where do they sell?
Apparel leads at $52,700 (25%). Camping sells most in stores ($24,500 vs $12,400 online); every category sells more in stores than online.
StoresOnline
Inventory health
Is the stock we need actually on the shelf?
93 of the top 100 SKUs are in stock. 9 are below their reorder point and 14 have not sold in 90+ days.